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Motives for using and level of satisfaction among customers of the Swoszowice health resort
Jadwiga Wojtanowska, Magdalena Nieweglowska-Wilk, Tomasz Wilk
Recommended citation format: Wojtanowska J, Nieweglowska-Wilk M, Wilk T: Motywy korzystania i poziom zadowolenia klientów Uzdrowiska Swoszowice. Estetol Med Kosmetol 2012; 2(1): 21-23. DOI: http://dx.doi.org/10.14320/EMK.2012.004
Abstract
The health resort Swoszowice is located at the edge of the urban agglomeration of Krakow and specialises in treating rheumatic and neurological diseases, post-traumatic and postoperative conditions of musculoskeletal system, as well as skin diseases. Aim: To study the motives for using the health resort's services and the level of satisfaction with the services of patients taking cure at Swoszowice. Materials and methods: Questionnaires administered to 147 health resort patients during their 21-day therapeutic stay. Results: Outpatients constituted the majority of the resort's services users (90 people, 61.2%), as did people older than 60 years (75 people, 51.0%). As the main reason for staying at the health resort, 105 respondents (71.4%) indicated on the wish to improve their health
status. A s the most important factor of choosing the health resort, the quality of medical care was named by 60 people (40.8%). From among additional services available during their stay, most respondents (71 people, 48.3%) have chosen spa treatments. The majority of respondents (81 people, 55.1%) have noticed a significant health improvement after their stay. Conclusions: The majority of customers at the Swoszowice health resort are outpatients, for whom the main motive for the treatment is their wish of improving their health. They are satisfied with the quality of the services and the majority experiences an improvement in their health.
Keywords: health resort Swoszowice, spa treatment, biological regeneration, health resort tourism
| Reprint (PDF) | Streszczenie | DOI: 10.14320/EMK.2012.004
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